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AGILECEM

AGILECEM

CREATE THE AGILITY TO CRAFT THE IDEAL CUSTOMER EXPERIENCE AND DELIVER SUCCESSFUL CUSTOMER OUTCOMES EVERYTIME WITHOUT EXCEPTION

Scrum Gathering Prague November 2015 from Steve Towers, CEO and CPP Champion

AgileCEM:
A Rapid, innovative and iterative philosophy, discipline and set of approaches that enable an organization to develop, implement and deliver Successful Customer Outcomes, every-
time without exception.
 
Agile:
According to Jean-Loup Richet
(Research Fellow at ESSEC Institute for Strategic Innovation & Services)
"this approach can be leveraged effectively for non-software products and for project management in general, especially in areas of innovation and uncertainty”.

 
CEM:​
According to Bernd ​Schmitt
Customer Experience Management:
A Revolutionary Approach to Connecting with Your Customers (2003)
"the term 'Customer Experience Management' represents the discipline, methodology and/or process used to comprehensively manage a customer's cross-channel exposure, interaction and transaction with a company, product, brand or service."

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